The latest edition of the Global Mobile Consumer Survey which surveys 49,000 consumers across 30 countries shows that mobile payment use is on the rise. According to the survey, 13% of UK adults have now made an in-store mobile payment as well as 8% of French consumers and 3% of US shoppers are now making in-store mobile payments daily. Each of the reported figures represent a gain over last year as more mobile payment services enter the market.
Commenting on the results of the survey, Craig Wigginton, US telecommunications sector leader at Deloitte said,
“Mobile technology is now moving beyond simply being a mode of communication and advancing towards the era of the always-connected consumer…As the lines that define mobile usage continue to blur, industries are now poised with seemingly endless opportunities to calibrate and develop solutions and products aimed at monitoring, recording and communicating factors critical to our surroundings and well-being, all through the simplicity of a swipe or touch of a screen.”
The results of the survey show that mobile payments are becoming more popular around the world but the Deloitte study also highlights that there are ongoing security concerns and questions over the value add. For example, according to the survey, 42% of UK consumers don’t think they’re secure enough and 35% don’t see the benefits of using mobile payments. These issues must be resolved if mobile payments are to succeed over the long run.
Overview by Tristan Hugo-Webb, Associate Director, Global Payments Advisory Service at Mercator Advisory Group
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