Minnie and Mickey go digital. That would be the plan as Disney will be adding iPhone and Apple Watch to enable guest services including ticketing and park entry. Branded as MagicMobile, and accessible via Apple Wallet, this will supplement Disney’s existing MagicBands NFC-enabled wrist bracelet.
It’s no surprise that Disney is introducing this mobile option, which has probably been delayed due to the pandemic. Consumers have just about everything on their smartphones so this should be an easy addition to their digital wallets. Which way to Typhoon Lagoon?
The following excerpt from a The Verge article reports more on the topic:
In 2013, Walt Disney World resort offered the MagicBands — a plastic bracelet that made it easy to perform numerous services such as park tickets. And now, almost a decade later, the company is finally making your trip to the most magical place on Earth a little more modern with MagicMobile, a digital pass accessible through your iPhone and Apple Watch starting later this year.
As an alternative to spending money on a plastic NFC wristband, the MagicMobile pass will be added to your Apple Wallet. Guests can then use their iPhone or Apple Watch to gain entry into the park. Disney has not said exactly when MagicMobile will officially be available but confirmed Apple devices would get access to the service and features first.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group
