Credit card interest rates remain a key indicator of consumer borrowing conditions, especially when viewed alongside broader benchmarks such as the prime rate. As financial institutions balance risk, funding costs, and market dynamics, the relationship between these two measures offers important insight into how credit pricing evolves. Reviewing recent data helps clarify whether movements in the prime rate translate into shifts in credit card APRs and provides useful context for understanding trends in consumer credit overall.
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Data for today’s episode is provided by Javelin Strategy & Research’s Report: Credit Card Balance Transfers: A Consumer’s Opportunity and an Issuer’s Bet
Average U.S. Credit Card Interest Rate and Prime Rate, by Percentage
- 2021 – The interest rate was 14.61% with a prime rate of 3.25%
- 2022 – The interest rate was 15.13% with a prime rate of 4.00%
- 2023 – The interest rate was 20.84% with a prime rate of 8.25%
- 2024 – the interest rate was 21.51% with a prime rate of 8.50%
- 2025 – the interest rate was 21.16% with a prime rate of 7.50%
Source: Chase, Federal Reserve Bank, Javelin Strategy & Research estimates, 2025
About Report
Balance transfer promotions can offer meaningful advantages for both consumers and card issuers when used as intended. Borrowers gain temporary access to interest-free financing, while issuers collect an upfront fee—typically between 3% and 5%—that provides immediate revenue.
However, many consumers do not repay the transferred balance within the standard promotional period of roughly one to two years, resulting in the remaining amount shifting to the card’s regular APR. Although balance transfers have long been a staple of credit card portfolio strategy, institutions vary widely in how they manage these programs. This Javelin Strategy & Research analysis explores current practices at major issuers and highlights the unique challenges mid-sized and smaller banks face, given their more limited participation