Kount, the leader in digital fraud protection and identity trust, today announced independent research firm Mercator Advisory Group has ranked Kount the best eCommerce Fraud Detection Solution in its vendor comparison, published this month. Mercator analysts assessed more than 40 fraud prevention providers and selected five that offer complete solutions for a detailed comparison across five attributes. Kount ranked highest overall with a 4.58 out of 5, as well as first in two categories.
Mercator’s assessment criteria included:
- Engagement
- Identification
- Detection/Action
- Delivery
- Value-add Differentiators
Kount received the highest scores for Detection/Action and Delivery. Kount led in Detection/Action for its machine learning and artificial intelligence, chargeback protection, analytics, workflow, and policy engine. Having pioneered the use of machine learning and AI in fraud detection, Kount’s solutions date back to its founding more than a decade ago. Kount’s history of innovation earned accolades from Mercator, which wrote, “The Kount fraud detection platform has been in the market for some time, and has continued to invest in the product, keeping it extremely competitive.”
Kount earned a perfect “5” in Delivery for its robust, yet flexible, offering that is a true software as a service solution. Easy to implement, Kount provides a range of deployment options to suit any organization, from a fully managed solution, to policy management optimization, and chargeback protection, while offering flexible pricing and third-party integrations.
Kount’s end-to-end solutions are part of the Identity Trust Global Network, the largest network of trust and fraud signals. The Network is linked in real-time by Kount’s next-generation AI, which combines both supervised and unsupervised machine learning to provide highly accurate risk scores. Further, Kount premiered Kount Control Account Takeover (ATO) Protection in spring 2020. Kount Control is the only solution to deliver three layers of protection against credential stuffing, bots, and sophisticated ATO attacks.
“Criminal activity, related to both consumer and commercial payments, continues to increase rapidly. This criminal activity has been accelerated by the global COVID-19 pandemic, adding a risk dimension that demands strong preparation by all payments industry participants,” said Tim Sloane, VP of Payments Innovation at Mercator Advisory Group.
“The combination of eCommerce growth and the increasingly sophisticated fraudster universe, which dynamically adapts to societal and business changes, poses a threat requiring new strategies and ongoing investments,” said Sloane. “As Kount broadens both its merchant and banking relationships, it is perfectly positioned to access all the dimensions of fraud activity enabling it to further expand its already highly-ranked fraud platform.”
“We are excited to have Mercator Advisory Group highlight Kount’s Identity Trust Global Network and our solution that protects thousands of leading brands globally,” said Brad Wiskirchen, CEO at Kount. “Placing in the top spot out of more than 40 vendors shows that Kount is the leader in fraud prevention, and we look forward to continuing to innovate in this area. As fraud threats evolve, we will continue to advance our products to protect our customers.”
