Motive (formerly known as KeepTruckin) announced last Thursday the release of their zero-fee corporate card called the Motive Card. The company claims that the Motive Card is the first corporate card offering native integration with a fleet management platform. Through a dashboard, the product will allow fleet managers the ability to track fleet operations, operate card spend controls, and generate fuel, tire, and maintenance discounts. The card operates on the Mastercard network and is “open loop” as it can be accepted anywhere Mastercard is accepted. Motive offers a $0.05 per gallon discount on all fuel purchases and has partnered with popular fuel retailers such as Love’s Travel Stops, TA, Petro Stopping Centers, and TA Express to offer a higher rate. Fuel discounts are certainly an attractive feature given that U.S. diesel fuel prices averaged $5.509 per gallon yesterday according to the EIA.
For more on the fleet card market overall, please see our report, “On the Road to Recovery: U.S. Fleet Card Market Sizing and Forecast, 2020-2025.”
Overview by Ben Danner, Research Analyst at Mercator Advisory Group
