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PayPal’s New Way to Pay for Digital Goods

By Mercator Advisory Group
October 29, 2010
in Analysts Coverage
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customer experience

Various payment methods. Credit plastic card, online payment, ATM terminal. Elements for design.

PayPal is rapidly expanding to be “everywhere you want it to be” and money is no object – case in point – digital goods.

Pegged to be a multi-billion dollar business and growing, those $0.99 transactions really add up and PayPal wants to be there, leveraging their online payments infrastructure and 90 million accountholder base.

This solution solves a key problem for the digital goods industry by offering a faster, safer and more cost-effective way to send and receive micropayments. It’s a two click, in-context checkout experience that aggregates payments and processes them in batches – all with PayPal’s excellent fraud prevention.

Read full article:

http://feedproxy.google.com/~r/ThePayPalBlog/~3/R9OqJnW48l4/

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