Shopify is going all in on artificial intelligence (AI) with Shopify Magic, its new suite of AI-enabled features that aim to help merchants in their day-to-day operations.
The company unveiled Shopify Magic during its bi-annual Editions conference, and according to TechCrunch, this big push into generative AI “can provide merchants’ customers tailored to their conversation histories and store policies, and generate blog post, product description and marketing email content.”
Sidekick, a chatbot tool, is one of the prominent features Shopify is spotlighting within Shopify Magic. According to company, Sidekick knows the front and back of Shopify and has the ability to access the context and data it needs to offer personalized and relevant support for various tasks. For example, merchants looking to kick-off an initiative, or better manage time-consuming tasks, can have conversations with Sidekick, which will help them make better business decisions.
One of the primary pain points for many e-commerce merchants is managing inventory efficiently, while also ensuring they’re able to fulfill orders on time. Through AI, merchants are able to get recommendations on the best way to automate the process.
A Step Forward
Shopify’s push into AI is a growing trend that’s emerging in the retail space, particularly in relation to customer service and support. AI-driven customer support capabilities can better equip merchants to deliver a good customer experience, thus resulting in higher customer satisfaction and loyalty.
The personalized attention that many merchants are streamlining for can also bolster consumer engagement and make customers more likely to return for future purchases.
We expect to see more companies bridging the gap between emerging technology and retail. By enabling merchants with advanced tools, and helping to streamline their processes, they are better positioned to thrive int his competitive digital landscape.
