Tag: Cobranding

Explore how cobranding strategies in payments and banking drive customer acquisition, loyalty, and revenue growth through branded credit card partnerships and integrated rewards programs.

Co-Branded Credit Cards Still Hold Promise for Smaller Issuers

by Wesley Grant

May 4, 2026

Airlines pioneered co-branded credit cards decades ago as a way to reward frequent flyers and strengthen customer relationships in a ...

CStore Decisions: Alltown and PayByCar Fuel Contactless Payment Method

Wawa Moves from Private-Label to Cobranded Card

by Tom Nawrocki

July 11, 2025

After ending its decade-long partnership with Citi, Wawa is relaunching its credit card as a cobranded offering with First National ...

Rewire Acquires Imagen, Looking at Prepaid Cards for Migrant Workers

Smells Like Team Spirit: What Makes Cobranded Credit Cards Work

by Tom Nawrocki

July 3, 2025

When Apple and Goldman Sachs—undisputed leaders in consumer tech and investment banking, respectively—teamed up to launch a cobranded Apple credit ...