Tag: First-Party Data

Learn how first-party data is shaping digital payments and banking by improving security, personalization, and customer engagement. Explore its role in fraud prevention, targeted financial services, and regulatory compliance, helping businesses optimize data-driven strategies while maintaining consumer trust.

How Banks and Payment Solutions Can Unleash First-Party Data Safely, mobile users, mobile banking apps, personal data privacy concerns, Apple Pay global expansion, mobile banking payments Netherlands, p2p lending, Wirecard Boon real-time P2P transfers, mobile banking, UK mobile banking and payments, neobanks

How Banks Can Unleash First-Party Data Safely

by PaymentsJournal

May 28, 2024

In an era where digital privacy concerns are at the forefront, traditional marketing strategies reliant only on third-party cookies are ...

2019 Will Be Remembered As "The Year Of Personalization". Let's Analyse Why

Personalization Promises Growth and Loyalty Within Payments Industry

by Namrata Ganatra

October 25, 2023

Personalization has become a cornerstone in shaping products and services today. As consumers, we’ve grown accustomed to customized offerings—an expectation ...