Loblaw Launches Loyalty Program
Canada’s mega grocery store Loblaw has introduced a fee-based customer loyalty program. As the following Financial Post article describes, this ...
Tag: Loyalty Program
Merchants Find Targeted Ways To Play The Loyalty Card
Customer loyalty programs have been a staple of merchant marketing efforts for quite a while. But now merchants are finding ...
Incremental spend from loyalty programs is… modest
Data for this episode of Truth in Data provided by Mercator Advisory Group's report Shopping Behavior, Channel Usage, and Loyalty: How ...
Since Tokenization Makes Consumer Tracking Hard, Loyalty Programs Are Needed
This article in QSR provides a technical description of how card-to-token mapping is implemented. After showing that it is unlikely ...
Millennials Play Favorites—And Prefer Gift and Prepaid Card Rewards
There is a massive number of millennials in the United States. According to the latest population projections by the U.S. ...
Credit Card Customer Loyalty: Buy With Rewards or Earn With Service?
Rewards are great, but do they buy loyalty or cause attrition when the next great offer comes along? Surveys universally ...
Four Reasons Why AI Will Change Card Loyalty Forever
Artificial intelligence (AI) is not a “here today, gone tomorrow” trend. It’s going to become an invaluable tool which transforms ...
Target Checking Out New Loyalty Program
Big retailers are scrambling to generate both in-store traffic as well as online activity and Target is no exception. So ...
Is the Singapore Airlines Blockchain Loyalty Program Too Good to be True?
The original press release from Singapore Airlines suggests a very simple blockchain implementation, yet this article in e27 suggests that ...
Must Reads
