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Data for today’s episode is provided by Mercator Advisory Group’s report — Square and Clover Delivering Merchant Services Beyond Payment Acceptance
What percentage of Clover’s app market are payments & cards?
- Only 33% of Clovers app market is devoted to payments – which speaks to the range of services:
- 22% of Clover’s app marketplace is devoted to Work Enhancements, and 16% for Analytics
- CRM (12%), Accounting (9%), and a host of smaller services comprise the final 29% of services
- In 2018, Clover processed over $70 billion in annual gross payments, 45% more than 2017
- In September 2018, Clover shipped its 1 millionth POS device, doubling its output in the previous 2 years
- Restaurants comprise Clover’s largest single vertical – now including full service dining in addition to QSRs
About the report
Small businesses suffer from a lack of expertise, financial services, and capital, leading to a failure rate of close to 50% within five years of start-up, according to the U.S. Small Business Administration. However, the market has been difficult for merchant acquirers to serve, due to price sensitivity, high risk, and a high cost of sales. A new research report from Mercator Advisory Group, Square and Clover Delivering Merchant Services Beyond Payment Acceptance examines the success of Square and Clover as examples of a new approach to serving small businesses using marketplaces that provide choice and flexibility while using commodity hardware.
“Instant onboarding is the sizzle, not the steak. While digitized and fast merchant onboarding looks great, small businesses need to understand the fee schedule and the complete range of solutions and apps that directly apply to their specific operational needs and future growth,” commented Raymond Pucci, Director, Merchant Services, at Mercator Advisory Group, and author of this report.
This report is 16 pages long and has 5 exhibits.
Companies mentioned in this report: Android, Apple, Apptizer, Bank of America Merchant Services, Celtic Bank of Utah, Clover, DoorDash, First Data, Fiserv, Intuit, PayPal, Poynt, Sam’s Club, Square, and Walmart.