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Groupon Partners With Major League Baseball
December 3, 2012
In its never ending quest to create more revenue streams, Groupon last week announced a deal with Major League Baseball to become the league’s official daily deals partner.
From Crain’s Chicago Business:
Using its GrouponLive events platform, the company will host deals from several ball clubs on tickets as well as special packages including access to batting practices, luxury box seats and clubhouse and ballpark tours. The deals will be offered on the league's site, MLB.com.
Businesses operating rooftop seats across the street from Wrigley Field in Chicago periodically offer deals through Groupon and LivingSocial. But those businesses are not affiliated with Major League Baseball although the Cubs do get a percentage of all rooftop sales.
Groupon's deal with MLB could play well in cities where attending a game with a family of four could easily turn into a $500 trip. Tickets at Wrigley Field and Fenway Park in Boston are particularly expensive due to high demand. Besides other daily deals sites, Groupon’s other competition in this space could come from StubHub. Tickets to some venues can be bought day-of-game for a significant discount off the face value. Groupon should offer a complete and attractive ticket and food package to make its offerings more appealing.
to read more from Crain’s Chicago Business.
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