After two years of declines in 2012 and 2013, gift cards loads in the holiday shopping season returned to growth in 2014. In the 2015 holiday shopping season loads will continue to increase. Mercator Advisory Group is forecasting that the total loads on gift cards from Nov. 1 through Dec. 31 will increase by 6%, even though some of the signs might seem to indicate that gift card loads would be slower or even down from 2014.
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