The Retail Gift Card Association (RGCA) today announced its 2019 RGCA Forum will feature a keynote from Stored Value Solutions (SVS), a leader in gift card processing and program management. During the keynote, SVS will share exclusive consumer gift card research that unveils how different consumer segments vary in their buying behaviors—and what drives shoppers toward or away from different gift card brands, shopping channels, and card types. The insights will be presented by Jenny Parris, senior vice president of global marketing and international sales at SVS.
Parris, who has more than 20 years of leadership experience in the closed-loop gift card industry, will unveil data insights about how gift card buyers shop across different demographic segments and what retailers can do to attract different buyer groups effectively. She will also identify emerging consumer profiles that are impacting the marketplace based on lifestyle choices, in-store and online shopping preferences, and more. RGCA Forum attendees can expect to take away insights to inform their gift card program strategy, differentiate buyers’ journeys at a personal level, and an insider’s perspective on the latest industry trends.
“Gift cards can help retailers drive sales and revenue in a multitude of ways. Our research will provide Forum attendees with insights that can help them maximize their gift card programs in ways that capture modern-day buyers—especially those that frequently purchase gift cards,” said Parris. “Key takeaways will include specific opportunities for merchants to improve their gift card programs by solving common consumer pain points and supplying shoppers with the omnichannel experiences they crave.”
The RGCA Forum will also deliver sessions covering digital gift card innovation, global expansion, legal and regulatory updates, B2B applications, and other timely topics surrounding closed-loop gift cards. Attendees will have the opportunity to attend educational sessions, network with seasoned industry professionals, and participate in roundtables.
“SVS is a longstanding RGCA member well known for its unique knowledge of the gift card industry. The consumer insights and thought leadership SVS presents at Forum will provide attendees with valuable research they won’t be able to hear anywhere else,” said Kim Sobasky, RGCA Communications Committee Chair. “This and our other Forum sessions will arm Forum attendees with a data-driven preview into the minds of gift card buyers and equip them with proven techniques to boost gift card program performance.”
Retailers, gift card program managers, technology companies that leverage gift cards, manufacturers, distributors, processors, secondary exchange sites, and third-party resellers with an equitable interest in the closed-loop gift card industry are encouraged to attend Forum. The 2019 Forum will be held September 30 through October 2, 2019, at the Sheraton Grand at Wild Horse Pass. Register now.
More than 90 RGCA member brands work collaboratively to protect, promote, and enhance the use of retail gift cards as ways to enable, enrich, and encourage commerce. Members collectively fuel consumer confidence in the industry, evolve best practices for gift card programs, and optimize emerging opportunities to meet contextual commerce demand. For more information, including details on becoming a member, visit http://www.theRGCA.org.
About the Retail Gift Card Association (RGCA)
The Retail Gift Card Association is the nonprofit trade association that represents the closed-loop gift category. The Association’s mission is to protect, promote and enhance the use of retail gift cards as forms of branded currency and stored value solutions that enable, enrich, and encourage commerce in today’s digital age. All RGCA members abide by a Code of Principles that supports consumer-friendly policies for the purchase and redemption of closed-loop gift cards. RGCA’s membership is comprised of retailers from all sectors, including restaurants, general merchandise, apparel, sporting and leisure, and non-retailers. For more information, visit us at http://www.thergca.org.
