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The Demographics of ATM Use

By PaymentsJournal
May 7, 2020
in ATM, Debit, Truth In Data
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Although digital payments continue to grow, ATMs remain an essential banking channel for millions of consumers. How often people use ATMs—and for what purposes—varies significantly by age and gender, providing valuable insight into cash usage, deposit behavior, and the evolving role of self-service banking. In this episode of Truth In Data, we examine consumer ATM habits and the demographic trends shaping ATM usage across the United States.

Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left corner of your screen to receive notifications as soon as the episode publishes.

Data for today’s episode is provided by Mercator Advisory Group’s report – North American PaymentInsights, U.S. – ATMs: No Fee for Me.

The Demographics of ATM Use:

  • Average US consumers use ATMs 3.8 times per month to get cash, 2.5 times to deposit cash, and 2.2 times to deposit checks.
  • Men use ATMs more frequently than women across all activities.
  • The largest discrepancy between male and female ATM use is for getting cash: Male – 4.7 times per month, Female – 3.8 times per month.
  • ATM use decreases dramatically with age.
  • Young consumers ages 18-34 use ATMs to get cash the most (5.8 times per month) of any age bracket.
  • In contrast, older consumers ages 55+ use ATMs to get cash 2.1 times per month.
  • 28% of US consumers use ATMs to view statements and 27% use them to pay bills.

About Report

Mercator Advisory Group’s most recent consumer survey report, ATMs: No Fee for Me, from the 2019 Technology Survey of the bi-annual North American PaymentsInsights series, examines U.S. consumers’ current use of and perspective on ATMs.

The report, which is based on an online panel survey administered to 3,006 U.S. adults in November-December 2019, presents results from questions exploring how adults in the United States use ATMs for cash withdrawals, deposits, and other transaction types. It also presents data on their opinions about paying ATM fees and methods of authenticating users at the ATM.

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Tags: ATMATM usageATMsCashConsumer DataTruth In Data

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