PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Acquiring Accountholders: Quantity vs. Quality Debate

Mercator Advisory Group by Mercator Advisory Group
October 26, 2011
in Analysts Coverage
0
A New Weapon in the Fight Against Identity Theft - PaymentsJournal
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

One of the biggest unknowns in the retail banking market today is what kind of account mix will be most profitable for any single financial institution. As the gap between low, mid, and high net worth consumers widens, competition will naturally intensify for accounts that promise to bring with them high balances, prime credit quality, and better overall lifetime value. But what happens to the rest of the market?

That may promise to be an even more lucrative opportunity for financial institutions which are able to create product sets that resonate for the rest of the market. As we’re finding out – income levels are rising for fewer consumers, leaving a larger pool of consumers that may not offer big balances and big borrowing, but will continue to require financial services.

“Acquisition is still part of the game, but acquiring the right customers is more important than ever,” said Wes Nichols, CEO of MarketShare Partners, which is growing a stable of bank customers to address those very questions. “Analytics plays a very critical role in making sure you’re not only getting the right customers but keeping the right customers and getting rid of the undesirable customers.”

Click here for more

Tags: Debit
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    On-Demand Webinar: Solving the Digital Onboarding Challenge​ – Increasing Conversions without Increasing Risk

    On-Demand Webinar: Solving the Digital Onboarding Challenge​ – Increasing Conversions without Increasing Risk

    February 8, 2023
    legacy infrastructure

    How Modernizing IT Can Help Banks Compete With Fintechs

    February 7, 2023
    Buy Now Pay Later BNPL, B2B BNPL

    B2B BNPL Offers a High-Potential New Chapter in Payments

    February 6, 2023
    eCommerce On Social Media, social commerce

    The Rise of Social Commerce and Social Payments

    February 3, 2023
    Electroneum AnyTask; ETN Crypto, sales enablement

    Ethical Financial Selling: The Role of Compliance Technology and Sales Enablement

    February 2, 2023
    direct deposit

    Nacha Launches Campaign to Reach Millennials on the Benefits of Direct Deposit

    February 1, 2023
    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    January 31, 2023
    credit card tumbling

    How to Detect, and Prevent, Credit Card Tumbling

    January 30, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Equinix report - Dojo Delivers Fast, Reliable and Secure Card Payments to Businesses on Platform Equinix