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ADYEN LAUNCHES WECHAT PAY ON POINT-OF-SALE TERMINALS TO PROCESS PAYMENTS FOR 400M CHINESE CONSUMERS

By PaymentsJournal
December 6, 2017
in Press Releases
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In Time For The Holiday Shopping Season, Adyen Now Offers China’s  Three Largest Payment Providers on Point-of-Sale Terminals Worldwide

As global commerce continues to expand, merchants are increasingly seeking ways to accommodate international shoppers with their preferred payment methods. For retailers serving Chinese consumers, offering familiar digital payment options has become a critical component of delivering a seamless customer experience. Mobile wallets have become deeply embedded in China’s commerce ecosystem, making acceptance of these payment methods an important consideration for merchants operating both online and in physical stores.

The growing popularity of WeChat Pay reflects broader trends in cross-border commerce and mobile payments adoption. By enabling WeChat Pay acceptance at the point of sale, merchants can better serve Chinese travelers and international shoppers while supporting a unified commerce strategy that bridges online and in-store payment experiences.

AMSTERDAM (Dec. 6, 2017) – Adyen, the payments platform of choice for the world’s leading companies, today rolled out WeChat Pay, one of the most popular mobile payment apps in China, allowing Adyen merchants to offer WeChat Pay on their point-of-sale terminals worldwide. This is a key addition to Adyen’s unified commerce solution. Since 2016, consumers have been able to buy goods online using WeChat Pay through the Adyen platform; now, they can do the same in brick-and-mortar stores.

The addition of WeChat Pay means that Adyen merchants can now accept payments from China’s three largest payment providers, including Alibaba’s Alipay and China UnionPay (UPI). WeChat has 1.3 billion users, 400 million of whom use WeChat Pay for either paying friends (P2P payments) or purchasing a product.

“We are thrilled to announce that Adyen now offers all three major Chinese payment methods on our clients’ POS terminals worldwide,” said Roelant Prins, chief commercial officer, Adyen. “This capability allows our merchants to cater to this incredibly important and large customer base as they travel abroad. After November’s record-breaking Singles Day sales, it’s more important than ever for retailers to find ways to allow Chinese consumers to make purchases with their payment method of choice.”

China’s new buying power is driven by several key trends:

  • Chinese consumers crave luxury goods – Chinese consumers are responsible for up to half of all luxury brand sales worldwide, according to a McKinsey report. This year, it is projected that cross-border buyers in China will spend an average of $473.26 each on cross-border purchases, which represents 2 percent of the total retail e-commerce market. This is expected to equate to $85.76 billion in 2017.
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  • Chinese consumers are global shoppers – this factor has led to cross-border purchases. By 2022, Forrester predicts that cross-border e-commerce could increase by 20 percent, reaching $630 billion, with China leading the

As Chinese consumers continue to drive significant cross-border spending, merchants must adapt their payment acceptance strategies to meet evolving customer expectations. Supporting familiar payment methods such as WeChat Pay can help retailers reduce friction at checkout and strengthen engagement with an increasingly important customer segment.

The expansion of mobile payment acceptance across channels highlights the growing importance of unified commerce. By offering a range of global payment options, merchants can better position themselves to capture international spending and support long-term growth in cross-border commerce.

For more information about Adyen, please visit www.adyen.com.

 About Adyen

Adyen is the payments platform of choice for the world’s leading companies. The only provider of a modern end-to-end infrastructure connecting directly to Visa, MasterCard, and consumers’ globally preferred payment methods, Adyen delivers frictionless payments across online, mobile, and in-store. With offices all around the world, Adyen serves more than 4,500 businesses, including 8 of the 10 largest U.S. Internet companies. Customers include Facebook, Uber, Netflix, Spotify, Casper, Bonobos and L’Oreal.

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