PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Amazon Piloting Palm Readers in Amazon Go Stores

Tim Sloane by Tim Sloane
September 30, 2020
in Analysts Coverage, Data, Security
0
Amazon Payments Palm Readers Amazon Go Stores

Amazon Piloting Palm Readers in Amazon Go Stores

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Amazon is piloting palm readers at two Amazon Go stores and hopes to eventually make the device ubiquitous by offering it as an access control device and payment mechanism to other retailers as well as stadiums and office buildings. This suggests that Amazon intends to challenge the approach being taken by IBM, Microsoft, Mastercard and others that provide people control over their own identity using self-sovereign based solutions with this centralized database approach.

While some palm readers are very secure because they recognize active blood veins for liveness and collect a wide range of palm-specific data, these devices all utilize near-infrared sensors. This article doesn’t offer any details regarding what palm features are captured or statistics on just how accurate it is. Given the additional cost of rolling out this centralized hardware-based product, it would be interesting to understand what weaknesses were the problem with the Amazon Go app.

Was requiring customers to have a mobile device too restrictive? Was the app a security problem? This solution requires Amazon to absorb all the costs of rolling out and maintaining the palm reading system, and one wonders if the mobile app might not become just as capable as the palm reader over the next few years, eventually making palm readers an expensive and unnecessary device.

Here’s more coverage from a Chain Store Age article:

“Once customers have enrolled, they can enter Amazon One-enabled Amazon Go stores by holding their palm above the Amazon One device at entry for about a second or so. Beyond Amazon Go, the retailer expects to add Amazon One as an option in additional Amazon stores in the coming months, and plans to offer the service to third parties like retailers, stadiums, and office buildings.

The technology evaluates multiple aspects of a customer’s palm. No two palms are alike, so Amazon One analyzes all these aspects with its vision technology and selects the most distinct identifiers on a palm to create a unique palm signature.

Amazon One is protected by multiple security controls and palm images are never stored on the device, but are encrypted and sent to a secure area Amazon custom-built in the cloud where it creates palm signatures. Customers can request to delete data associated with Amazon One through the device itself or via the Amazon One online customer portal (one.amazon.com).

Overview by Tim Sloane, VP, Payments Innovation at Mercator Advisory Group

Tags: AmazonIBMMasterCardMicrosoft
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    debit cards, Gen Z

    Debit Builds Consumer Loyalty Among Gen Z and Other Top Demographics

    June 7, 2023
    check fraud

    Check Fraud: The Threat is Real

    June 6, 2023
    smart banking

    Smart(er) Banking Requires More Than Just Tech

    June 5, 2023
    Google Wallet Expands Features

    Google Wallet Continues to Bet on Digital with Expanded Features

    June 2, 2023
    digital value

    How Embracing Digital Value Can Help Solve the B2C Payments Conundrum

    June 1, 2023
    instant payments, real-time payments, RTP

    Banks Developing Instant Payments Products in the U.S. Should Focus on Billers to Generate New Revenue Streams  

    May 31, 2023
    Digital Wallet Use Delivers on Convenience and Security

    Digital Wallet Use Delivers on Convenience and Security

    May 30, 2023
    5 Ways to Protect Your Financial Institution from a Cyberattack

    5 Ways to Protect Your Financial Institution from a Cyberattack

    May 26, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result