PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • COVID-19
  • News
  • Events
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • COVID-19
  • News
  • Events
No Result
View All Result
PaymentsJournal
No Result
View All Result

American Express and Rambus Join Forces on Secure Global E-commerce Tokenization

PaymentsJournal by PaymentsJournal
October 25, 2018
in Press Releases, Tokenization
0
tokenization

tokenization

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Rambus Inc. (NASDAQ: RMBS) and American Express Australia today announced a new collaboration to help merchants enrich and secure e-commerce and m-commerce transactions with tokenization. Rambus Token Gateway will enable global online merchants, payment service providers and acquirers to quickly and securely connect to the American Express Token Service and tokenize card-on-file e-commerce transactions. With this collaboration in place, Rambus is the first solution provider to offer an off-the-shelf retail token gateway solution with American Express embedded.

Tokenization mitigates fraud by replacing sensitive payment account information with a non-sensitive equivalent, known as a token, that cannot be used outside the scope of the original transaction. Designed to reduce complexity, the Rambus Token Gateway provides a single, easy-to-use interface which enables merchants to connect to tokenization services from various payment schemes in the payment industry.

Robert Tedesco, vice president, Global Consumer Services A/NZ at American Express said: “This new partnership with Rambus will mean merchants can offer our card members even more secure payment methods at the time of checkout. We’ll also to be able to offer merchants access to our digital payment capabilities such as Pay with Points and Smart Offers, to further build customer loyalty with their customers that use American Express cards. We look forward to expanding this relationship in the future to further improve the buying experience.”

Advantages for card issuers, acquirers, merchants and consumers

Because the American Express tokenization services have been integrated at the platform level in the Rambus Token Gateway, merchants will have access to all the current American Express capabilities along with new features as they are added, all without significant ad-hoc or custom work required.

  • Customer convenience and confidence – Consumers no longer need to update card details following a card reissue, reducing frustration. Knowing that their card details are not shared with merchants will also increase trust and the number of consumers willing to shop online safely and securely.
  • Quick time to market – Merchants reduce the need for end-to-end development activities and can launch a token-on-file initiative more quickly.
  • Reduced fraud – Real card account numbers are replaced with tokens that are more secure and may help lower the risk of fraud.
  • PCI compliancy – As merchants don’t have to store vulnerable data, their payment card industry (PCI) compliancy requirements are limited.
  • Flexibility – Merchants can engage with payment service providers or acquirers of their choice while still benefiting from e-commerce tokenization.
  • Cost savings – Token Gateway assures that merchants are constantly aligned with the latest card scheme tokenization specifications, eliminating the need for manual integration work.
  • Single interface – Token Gateway provides a single interface to connect with all contracted token service providers, supporting a variety of messaging interfaces.

Jerome Nadel, SVP/GM of Payments and Ticketing and CMO, Rambus commented: “Fraud continues to rise for e-commerce transactions and we need to give consumers more secure payment methods without compromising usability. By facilitating the use of tokens online, merchants and card issuers can increase trust in transactions throughout the ecosystem to drive higher authorization rates and improved customer conversions, resulting in greater revenues.”

Merchants across the globe are able to benefit from this joint collaboration immediately. 

For more information on Rambus’ tokenization solutions, visit rambus.com/security/payments/.

Tags: American ExpressRambusTokenization
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily
    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    eBay’s Upgraded Approach to Payment Processing Meets the Demands of Modern Consumers

    eBay’s Upgraded Approach to Payment Processing Meets the Demands of Modern Consumers

    January 22, 2021
    It’s Time for Retailers to Offer the Best Gift of All In-Store: Digital Gift Cards

    It’s Time for Retailers to Offer the Best Gift of All In-Store: Digital Gift Cards

    January 21, 2021
    Building C-Store Customer Loyalty Programs With Relevant Rewards

    Building C-Store Customer Loyalty Programs With Relevant Rewards

    January 20, 2021
    How PayPal Achieves High Authorization Rates

    How PayPal Achieves High Authorization Rates

    January 19, 2021
    Explaining the Bill Payment Ecosystem

    Explaining the Bill Payment Ecosystem

    January 15, 2021
    QSRs Can Address Loyalty Program Shortcomings by Serving Up Better Offers

    QSRs Can Address Loyalty Program Shortcomings by Serving Up Better Offers

    January 14, 2021
    How Merchants Can Prevent Account Takeovers—and Why Failing to Do So Amplifies Operational Expenses

    How Merchants Can Prevent Account Takeovers—and Why Failing to Do So Amplifies Operational Expenses

    January 13, 2021
    How Banks Can Leverage Tech Partnerships to Enable Innovation for Commercial Clients

    How Banks Can Leverage Tech Partnerships to Enable Innovation for Commercial Clients

    January 11, 2021

    Connect With Us

    • Advertise With Us
    • About Us
    • Terms of Use
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • COVID-19
    • News
    • Events

    © 2021 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result
    ×

    Login

    Forgotten Password?

    Lost your password?
    | Back to Login

      Subscribe!

      Thank you for visiting PaymentsJournal! Please subscribe to our newsletter to receive consumer data insights and daily analysis from Mercator analysts and industry experts.

      ×

      How will COVID-19 Effect the Payments Industry?

      Check out our latest:

      – Consumer Data – Complimentary Reports
      – Podcasts – Mercator Analyst Commentary
      – Industry Opinions

      ×

      WEBINAR:
      How Digital Acceleration Will Affect Payment Industry

      Please join us for this panel discussion on addressing the challenges to pave the way to payments innovation and profitability and gain insights on the key trends and challenges impacting the payments landscape in North America.

      REGISTER