Continuing development of its social media initiatives, American Express has launched a new deals platform on Facebook, with both cardmember and merchant benefits.
Starting today, on the American Express Facebook page, cardmembers can link their cards to the program and choose their favorite deals; American Express will send statement credits to cardmembers’ accounts as they shop online or in stores, without the need to pre-purchase anything, print out or show a coupon at the point of sale. In the coming months, American Express will also deliver Membership Rewards® points offers, entertainment access, exclusive content and special events through the application, all based on a cardmember’s Facebook social graph.
The merchant-facing capabilities of the service are intended to reduce implementation challenges and to provide useful campaign analytics.
The platform is built upon American Express’ Smart Offer APIs, which enable coupon-less offers that remove any hassle at the point of sale for the consumer and free merchants from having to train their staff. The technology also enables American Express to provide detailed reporting on deal redemption and customer loyalty to help merchants design their digital marketing programs. To bring additional value to merchants, American Express also unveiled a first-of-its-kind marketing tool, “Go Social,” (americanexpress.com/gosocial) for its small business merchants to create and distribute coupon-less cardmember offers into digital channels such as Facebook and other platforms. The new “Go Social” tool will help merchants to build their business and evaluate their social offer campaigns with detailed reports that they can access through their own secure dashboards.
Major merchants adding offers for the launch of the service include 20th Century Fox, Dunkin’ Donuts, Whole Foods Market, Lord & Taylor, Outback Steakhouse, Fleming’s Prime Steakhouse & Wine Bar, Virgin America, Bonefish Grill, H&M, Roy’s Hawaiian Fusion Cuisine, Westin Hotels & Resorts, Carrabba’s Italian Grill, Sheraton Hotels & Resorts, Celebrity Cruises, Lenovo, Sports Authority, 1-800-FLOWERS, and Travelocity. Existing American Express network partner offers are also accessible.
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