PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Amex Partners with Microsoft to Reward Halo 4 Enthusiasts

Mercator Advisory Group by Mercator Advisory Group
November 5, 2012
in Analysts Coverage
0
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

American Express is partnering with Microsoft to deliver merchant offers to Amex cardholders in exchange for accomplishments achieved while playing the video game Halo 4, which is available Nov. 6. This feature leverages Amex’s Card Sync technolgoy, which links deals to a consumer’s payment card.

From Finextra:

Leslie Berland, SVP, digital partnerships and development, AmEx, says the X-Box partnersip, brings “a new level of value and engagement for cardmembers that is meaningful to our merchant partners and a significant development in interactive entertainment”.

A BrandChannel.com article provides some of the available offers:

  • “Operation Completion” Complete a Spartan Ops Mission on any difficulty:
  • US Cardmembers unlock a Best Buy offer (Spend $100, Get $50)
  • UK Cardmembers unlock a Currys PC World offer (Spend £50, Get £25)
  • “Wake Up John” Complete the campaign on normal or harder:
  • US Cardmembers unlock a $25 statement credit
  • UK Cardmembers unlock a £25 statement credit

Issuers should take note of the partnership because it exemplifies the creativity of modern reward programs. Banks aren’t limited to their own channels to deliver rewards and merchant offers. Unique partnerships like this one between Amex and Microsoft are a useful way to connect with cardholders on a personal level.

Click here to read more from Finextra. Click here to read more from BrandChannel.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    eCommerce On Social Media, social commerce

    The Rise of Social Commerce and Social Payments

    February 3, 2023
    Electroneum AnyTask; ETN Crypto, sales enablement

    Ethical Financial Selling: The Role of Compliance Technology and Sales Enablement

    February 2, 2023
    direct deposit

    Nacha Launches Campaign to Reach Millennials on the Benefits of Direct Deposit

    February 1, 2023
    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    January 31, 2023
    credit card tumbling

    How to Detect, and Prevent, Credit Card Tumbling

    January 30, 2023
    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    January 27, 2023
    faster payments

    Faster Payments Are Set to Revolutionize Modern Digital Payments

    January 26, 2023
    How AI can Help Manage Payments Risk in 2023

    How AI can Help Manage Payments Risk in 2023

    January 25, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Equinix report - Dojo Delivers Fast, Reliable and Secure Card Payments to Businesses on Platform Equinix