This articlein Let’s Talk Payments presents analysis compiled from multiple sources andsuggests the Apple Pay adoption and use trajectory is unparalleled.
“Asper estimates by Mike Dudas, co-founder and CRO of Button, Apple Pay may haverepresented around 1% of all Whole Foods transactions in the past 17 days sinceApple Pay’s launch on October 20th. As per the new estimates, the 150,000transactions made via Apple pay would eventually account for 0.91% of alltransactions at their stores in the 17 day period.”
The article also offers Apple Pay adoption stats atWalgreens:
“Recently,at the Mobile Women to Watch 2015 Summit, a Walgreens executive mentioned thatin-store traffic at the chain has doubled since their integration with ApplePay. Walgreens witnesses 55% of its traffic coming from mobile. Walgreens hasalso integrated its loyalty program with Passbook and has seen its positionjump from 66 to 8 in the app store rankings. Walgreens is benefiting from ApplePay acting as a user friendly mobile application simplifying the user paymentexperience at Walgreens’ point-of-sale systems.”
Apple Pay appears to be off to a fantastic start.
Overview by Tim Sloane, VP, Payments Innovation for Mercator Advisory Group
Read full story at Let’s Talk Payments
