Technology-dependent lifestyles and consumer preferences for peer-to-peer recommendations are reshaping the ways that marketers can successfully engage with shoppers. New...

Digital wallets have risen in popularity with consumers in tandem with smartphone adoption. According to a recent survey from Mercator...

In a new survey from Blackhawk Network, many shoppers surveyed report gift cards could make up half of all holiday...

Can you tell us about Blackhawk Network and what role the company fills within the industry?Blackhawk Network is an engagement...

Gift cards are a go-to gift giving option and have been the most requested gift item nine years in a...

Consumers tend to purchase plastic gift cards to give as gifts and use egifts more for themselves, according to findings...

Consumers want a convenient shopping experience this holiday season and will be using a mix of traditional, online and mobile...

For the first time, more than half of gift card buyers have also tried egifts, according to our new consumer...