Kristen Small is vice president of marketing and consumer engagement for PDI Marketing Cloud Solutions. She is a consumer experience expert with deep insight into the art and science of enhancing brand engagement. Kristen joined PDI in 2020 following its acquisition of ZipLine where she served as chief marketing officer. She holds an MBA from Boston University and a BA in English literature from University of Montana.
At the end of this presentation, you will be able to:
Understand the market trends challenging merchant onboarding status quo and how onboarding micro-merchants and sole proprietors is different from more traditional businesses
Learn how the world’s leading payments, B2B lending and marketplace organizations built their onboarding processes to scale – and how you can too, whether you process hundreds or thousands of applications per month.
Learn about how Ekata data, in addition to your own, can help drive better risk models and faster decisions