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Bank of America Develops Microsoft Tag 2D Barcode to Promote Mobile App

Mercator Advisory Group by Mercator Advisory Group
August 4, 2011
in Analysts Coverage
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Bank of America is now using Microsoft Tag 2D barcodes in its online advertisements. When scanned with a mobile device, these barcodes will direct users to a page where the BofA mobile app can be downloaded. Customers can use the Windows 7 app to pay bills, transfer funds, view balances, and find ATMs on mobile handsets.

On the Microsoft Tag blog, Treena Colby says: “You are a gal or guy on the go. You have a stack of bills a mile high. You have no time to organize your life, much less read your mail or navigate a website to get what you need. You are the perfect target audience for the latest Bank of America marketing campaign.”

Click here for the story.

Tags: Mobile Payments
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