Bank of America is now using Microsoft Tag 2D barcodes in its online advertisements. When scanned with a mobile device, these barcodes will direct users to a page where the BofA mobile app can be downloaded. Customers can use the Windows 7 app to pay bills, transfer funds, view balances, and find ATMs on mobile handsets.
On the Microsoft Tag blog, Treena Colby says: “You are a gal or guy on the go. You have a stack of bills a mile high. You have no time to organize your life, much less read your mail or navigate a website to get what you need. You are the perfect target audience for the latest Bank of America marketing campaign.”
