BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has chosen Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology solutions, to enable the digitization of their end-to-end card issuance and processing cycle and support the launch of several new and high-tech products including contactless credit cards, tokenisation and integration with branded wallets, and virtual credit cards.
BFSL is one of the earliest issuers of credit cards in India and has a reputation for delivering superior card products and
services to its customers. To advance their digital strategy and keep pace with rapidly changing consumer expectations,
BFSL will utilize FirstVision from Fiserv, an end-to-end managed services solution that enables card issuing and
processing with global economies of scale and integrated capabilities that span the card lifecycle.
The service-oriented architecture and open APIs of FirstVision facilitate rapid application development, enabling new
capabilities to be brought to market more quickly and at a lower cost. The software as a service (SaaS) solution is hosted
locally in India and enables card processing for major issuers across the country, helping ensure compliance with local
payment and customer data regulations.
“Delivering robust, secure products and a superior experience to our customers is our priority,” said Shailendra Singh,
managing director and CEO at BOB Financial Solutions Limited. “Fiserv understands our market, and we value the fact
that their card processing capabilities are hosted in India. The scalable, integrated technology provided by Fiserv will allow
us to deliver the experiences our customers expect now and into the future, as we accelerate the launch of new products
and services being adopted by all major issuers.”
The FirstVision platform will enable BFSL to move forward on their digital transformation journey with a fully integrated
suite of card management tools including digital cards and loyalty management, advanced fraud modules, risk
management and analytics solutions.
“The speed at which financial services providers need to satisfy customer demand for digital services has further
accelerated as a result of the impact of COVID-19,” said Ivo Distelbrink, EVP and head of Asia Pacific at Fiserv. “With
Fiserv, BFSL can reimagine customer journeys and launch to market with speed in order to better serve their customers in
a rapidly changing digitally-centric world.”
About BOB Financial Solutions Limited
BOB Financial Solutions Limited (formerly known as ‘Bobcards Limited’) was established in the year 1994. It is a NonBanking Financial Company, wholly owned by Bank of Baroda, one of the top banks of India. The Company’s primary
business is in credit cards with its key differentiator being simple, easy-to-understand products that are fairly priced and
efficiently serviced. For details, please visit www.bobfinancial.com.
About Fiserv
Fiserv, Inc. (NASDAQ: FISV) aspires to move money and information in a way that moves the world. As a global leader in
payments and financial technology, the company helps clients achieve best-in-class results through a commitment to
innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and
network services; payments; e-commerce; merchant acquiring and processing; and the Clover cloud-based point-of-sale
solution. Fiserv is a member of the S&P 500 Index and the FORTUNE 500, and is among FORTUNE World’s Most
Admired Companies . Visit fiserv.com and follow on social media for more information and the latest company news.
