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Banking as a Service (BaaS): The Bank behind the Bank

By Sue Brown
March 20, 2020
in Analysts Coverage, Digital Banking, Emerging Payments
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BaaS

This is a well written article on how banks have transformed and the challenges associated with each of yesteryears technologies. Banks, especially small banks, are well positioned to grow in the BaaS space to not only become the charter behind neobanks and challenger banks, but to use them as a growth vehicle in an extremely competitive environment.

This is one of the ways smaller community banks will be able to survive against the large banks with large budgets.

In the digital age, parents are often taught by their children. While Baby Boomers are digital immigrants, Millennials/Gen Z/Gen Alpha are all digital natives. Each generation uses the same technology but their relationship with it differs markedly. Boomers grew up seeing technology; Millennials and forward grew up knowing technology. In a similar vein, can established banks learn anything from the digital upstarts? In this blog we consider the benefits of a hosted applications infrastructure.

Building a bank from scratch is never easy and there’s a great deal to consider. Getting the technology right is essential to support profitable growth, and to comply with a growing array of complex regulations. Yet there’s been a record rise in the number of start-ups. In fact, Bloomberg predicts that the global digital banking market will exceed USD $9 billion by 2027*. How is this possible?

Most of the recent start-ups are digital-only banks. On the face of it, they have some distinct advantages. Being unencumbered with costly branch networks, legacy technology stacks and outmoded thinking, digital-only banks offer a fresh approach to banking with a total focus on the customer experience. Just as importantly, they often benefit from superior operating efficiency and can compete with incumbents on price. Customers clearly value good digital service from their banks – in the UK, 23% of bank customers have already fully switched to a digital-only bank.**

Taking a closer look reveals that many digital banks are also doing things very differently. Often, they don’t run their own core technology, but rather rely on partners or third parties – sometimes even other banks. Ironically, this age of increased competition is also one of greater collaboration. How did this happen? A look backward gives us a better view of the future…

The boom in UK of digital only challenger banks not only had to do with new technology, but the fact that the UK has a few hundred banks, whereas the United States has thousands, meaning there was a pent up need for new services that the challenger bank filled.

Overview by Sue Brown, Director, Prepaid Advisory service at Mercator Advisory Group

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