No need to belly up to the bar anymore. That is, if your neighborhood pub or eatery is part of Barpay’s mobile app network. The California-based developer provides participating bars and restaurants an integrated app that includes marketing offers and fixed fee payment processing by Braintree. Just another example of how mobile order and pay continues to expand, with food and drink establishments being among the most popular venues used by U.S. consumers. Make that an extra dry martini, shaken and not stirred.
A Charlotte Agenda article, which is excerpted below, discusses more on this topic:
Barpay, a mobile app that lets you bypass the wait at busy venues by ordering drinks and food straight from your phone, is now available in Charlotte.
We all know the scene. It’s a packed Friday night and a sea of eager drinkers, shoulder to shoulder and about eight deep, stands between you and the bartender you’ll still have to fight to flag down once you get up front.
This bottleneck at the bar is a standard hurdle in any popular nightlife venue but Barpay creates a workaround by decentralizing drink ordering and payment processing from the bar and putting it in the hands of customers. The results for participating venues, they say, are increased sales, smoother operations behind the bar, happier drinkers and valuable push notification access to your most loyal customer base.
Just head to the designated Barpay pickup zone, show the bartender the order number on your screen matches the ticket with your drink and your evening is underway — tip included and with no tab to close at the end of the night. It’s kind of like using the Starbucks app to order in advance. Venues with numbered table service can also choose to deliver straight to your seat.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group