PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Braintree Challenges Visa's V.me Mobile Wallet

Mercator Advisory Group by Mercator Advisory Group
February 1, 2013
in Analysts Coverage
0

Accounting, budget, price.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Braintree Payments, which acquired Venmo Touch last summer, is beta-testing the company’s one-touch service, which enables its users to automatically fill in personal information when making purchases online with different applications. Braintree, which will offer the service through its backend gateway, reportedly soon plans to make the service available to users of HotelTonight, TaskRabbit and Wrapp.

From Fierce Mobile Content:

“Filling out forms and entering payment information on a mobile device is a real hassle for users,” said Bill Ready, CEO of Braintree. “Each time a user downloads a new app, the user needs to re-enter payment information, creating frustration for users and a huge obstacle in the user sign-up process for apps. Venmo Touch lets you store payment information once and then use it across multiple apps without requiring users to sign-up or download a separate app. This makes the payment and sign-up process much easier.”

As Fierce Mobile Content notes in its report, Venmo Touch’s one-touch personal data entry competes with V.me, Visa’s mobile wallet service. And Ready is right in saying filling out forms is a hassle because it often results in frustrated shoppers not completing their transactions. Any service that can move the task to a single button push should only increase sales for merchants that offer the option to their customers, many of whom are hesitant to enter card information again and again when using different apps.

Click here to read more from Fierce Mobile Content.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    faster payments

    Faster Payments Are Set to Revolutionize Modern Digital Payments

    January 26, 2023
    How AI can Help Manage Payments Risk in 2023

    How AI can Help Manage Payments Risk in 2023

    January 25, 2023
    cross-border payments

    How to Implement Effective and Innovative Cross-Border Payment Strategies

    January 24, 2023
    credit card experiences, digital payments, b2b payments

    Will Consumer-to-Business Payment Trends Drive B2B Global Growth in 2023?

    January 23, 2023
    Faster Payments Faster Identity Verification, connected car, payments

    2023 Predictions: Authentication, Digital Identity, and In-Car Payments

    January 20, 2023
    bank data

    Interconnectivity, Data Sharing, and Security Are Vital for Banks to Thrive

    January 19, 2023
    B2B Payments, cryptocurrency

    Crypto as a Practical Solution to B2B Payments

    January 18, 2023
    AR, accounts receivable

    Digitizing AR Would Address One of Executives’ Biggest Concerns About Economic Instability

    January 17, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Brighterion eBook - The power of today’s market-ready AI to reduce transaction fraud