PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Cardpool Launches New ‘Marketplace’ Option; Allows Gift Card Exchange Sellers to Set Their Own Price

PaymentsJournal by PaymentsJournal
July 24, 2017
in Press Releases
0
Cardpool Launches New ‘Marketplace’ Option; Allows Gift Card Exchange Sellers to Set Their Own Price
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Pre-owned gift cards and egifts are eligible to sell via Cardpool Marketplace at a price of the seller’s choosing

San Francisco, July 24, 2017–Cardpool, Inc., a leading gift card exchange company owned by Blackhawk Network, today announced Cardpool Marketplace, an ecommerce platform that enables sellers to list their pre-owned gift cards on Cardpool.com’s website alongside Cardpool’s inventory of gift cards. When selling a gift card, customers can accept a direct purchase offer from Cardpool or instead, list their gift card for sale at the price of choice on Marketplace for other buyers to purchase. This additional service gives customers more ways to unlock value from their gift cards.

This new option for buying and selling gift cards comes as awareness and adoption of gift card exchanges continues to grow. A June 2016 Blackhawk Network consumer study on consumer perceptions of egifts* found that 89 percent of the consumers surveyed stated they were aware of gift card exchange sites. However, only 13 percent of respondents said that they have purchased a gift card from an exchange site, while 78 percent said they would feel moderately to extremely safe about purchasing a gift card on a gift card exchange site and 48 percent said that they would consider using an exchange service to buy or sell gift cards.

“Cardpool streamlines the buying and selling process for pre-owned gift cards and egifts. We’re continuously working to optimize our gift card exchange tools to ‘get the right brands in the right hands’™,” said David Jones, general manager of Blackhawk’s Digital & Incentive divisions. “We’re delighted to offer our customers multiple options for selling and purchasing gift cards and egifts online at Cardpool.com, via mobile through the Cardpool app and in-store at select U.S. retail and grocery locations.”

To sell a gift card using Cardpool:

  • Enter the card information—brand, value, etc.—and choose to either accept the offer from Cardpool or list the gift card for sale on Cardpool Marketplace.
  • If a seller lists the gift card on Cardpool Marketplace, he or she manages the listing while the gift card is for sale.
  • Once the gift card is sold on Cardpool Marketplace, the seller ships the physical gift card or emails the egift to the buyer and receives payment after the card or egift is delivered.
  • The fees to sell gift cards via Cardpool are among the lowest in the industry, so successful sellers may keep a larger profit margin for themselves.
  • Users can sell pre-owned plastic gift cards or egifts at a price below the current balance of the card, and Cardpool accepts brands of merchants or retailers ranging from large-scale national brands to smaller, locally-owned businesses.

Because of the direct sale of gift cards from other consumers, shoppers can expect to find an even wider variety of gift cards to choose from, all with Cardpool’s one-year guarantee. See terms and conditions of the guarantee at www.cardpool.com/guarantee.

Cardpool supports purchases and sales of gift cards through a variety of in-store partnerships, online marketplaces and mobile applications. To visit the website or to sell and purchase a gift card, visit www.cardpool.com.

*About Blackhawk’s eGift Survey
Blackhawk’s egift survey is an Internet-based survey that was conducted by Blackhawk Network in June 2016. The sample size included 1,144 American respondents.

About Cardpool
Cardpool, Inc., a Blackhawk Network, Inc. company, is a leading gift card exchange company where customers can buy discounted gift cards or sell gift cards for cash. Cardpool verifies the balance of each of its gift cards and offers the Cardpool Purchase Guarantee; see cardpool.com for terms and conditions. Cardpool also helps retailers provide their shoppers with these exchange services in their own physical stores or on retailer-branded sites. Cardpool provides a turn-key solution driving commerce for its partners, and retailers may integrate with the exchange services by using Cardpool’s proprietary APIs. Located in San Francisco, California; visit Cardpool at www.cardpool.com.

About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and incentive programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit  blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or our product websites giftcards.com, giftcardmall.com, cardpool.com, giftcardlab.com and omnicard.com.

Tags: BlackhawlkCardPool
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    Google Wallet Expands Features

    Google Wallet Continues to Bet on Digital with Expanded Features

    June 2, 2023
    digital value

    How Embracing Digital Value Can Help Solve the B2C Payments Conundrum

    June 1, 2023
    instant payments, real-time payments, RTP

    Banks Developing Instant Payments Products in the U.S. Should Focus on Billers to Generate New Revenue Streams  

    May 31, 2023
    Digital Wallet Use Delivers on Convenience and Security

    Digital Wallet Use Delivers on Convenience and Security

    May 30, 2023
    5 Ways to Protect Your Financial Institution from a Cyberattack

    5 Ways to Protect Your Financial Institution from a Cyberattack

    May 26, 2023
    traditional banks

    How Traditional Banks Can Modernize Without Risk

    May 25, 2023
    identity fraud

    Javelin’s Identity Fraud Study Highlights the Changing Nature of Fraud

    May 24, 2023
    SASE, security-as-a-service

    Security-as-a-Service Secures
    Distributed IT Models

    May 23, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download this complimentary report from CSG Forte: