Coming soon to a quick service restaurant near you—mobile ordering and pay. According to the following article, Chase is teaming up with fintech LevelUp to provide mobile ordering and payment functionality to small, independent restaurants using Chase Pay.
Chase is collaborating with Boston-based tech company LevelUp to integrate its technology into the Chase Pay app, enabling users to order ahead at fast food joints and save time.
The new feature is available now with participating quick-service restaurants in Boston and will be rolled out nationally over the coming months.
LevelUp claims to have the participation of some 14,000 partner organisations across the US.
Customers can pay when they order ahead or in person at LevelUp or Chase Pay branded scanners at the counter. Users can record favourite orders with a single tap and get access to special offers that are automatically applied at checkout.
Privately-owned LevelUp offers similar loyalty integration through Apple Pay and Android Pay, two of the big tech companies that Chase is taking on with its own-branded app.
Mobile order and pay is nothing new, as Starbucks and Dunkin Donuts have made it a key feature of their mobile app. But smaller players in the quick service space do not have the resources to develop and deliver their own mobile app system. Enter Chase and LevelUp to fill the gap. Already in market testing, LevelUp has 14,000 customers ready to sign up. Integrated features are the key to mobile payments. Consumers have not yet gravitated to using smartphones to just make a payment, but their adoption rises significantly when mobile payment is part of an app to order ahead or receive loyalty points.
Overview by Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group
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