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Citibank US Launches New Social Media Initiatives

By Patricia McGinnis
November 30, 2010
in Mercator Insights
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Wide range of gift card ideas for all types of people

gift card gifts aimed at mums, dads, children, teenagers etc!

After months of planning, Citibank is clearly on the move with anewly-invigorated social media strategy.Two major initiatives werelaunched on Tuesday, November 16: the bank’s new Facebook page andits card-linked “Holiday Sweepstakes” contest.

The bank’s Facebook page has opened quietly, with relativelylittle content, indicating they intend for it to grow organically,rather than be “pre-packaged.” The site is the home ofa nation-wide campaign in support of the well known charity ToysFor Tots.Visitors to Citi’s Facebook page are invited to post astory about memories of a favorite toy from their own childhood,and Citi has committed to donate $10 to Toys for Tots for eachstory contributed, up to a total of $100,000.

For the benefit of customers, Citi is offering a sweepstakeswith prepaid cards as prizes, reportedlyranging in value from $10to $10,000.Customers are asked to register their Citibank credit ordebit card at a specified website, and they will earn a newsweepstakes entry each time they use the card between now and theend of the year.

Meanwhile, both the news and customer service Twitter voices ofthe bank (@Citi and @AskCiti) continue to grow.We expect, overtime, to see increased executive activity in the former, andincreased personalization of the latter.One indicator of howseriously Citi takes its commitment to social media: The bank isadvertising now to recruit an internal “Social Media Attorney” todevelop expertise in the multiple domains where the bank is, orwill be, active.Keep watching for future developments…..

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