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Data for today’s episode is provided by Mercator Advisory Group’s Report: North American PaymentsInsights, U.S.: Data Summary Report; ATM Usage and Preferences
Consumers are Interested in These ATM Characteristics When Choosing a New Bank:
- 65% of consumers are interested or very interested in the convenience of an ATM location near their home.
- 60% of consumers are interested or very interested in their bank rebating any surcharges they pay for ATM fees.
- 60% of consumers are interested or very interested in the number of ATMs the bank has in their local area.
- 59% of consumers are interested or very interested in ATMs without long wait times to use them.
- 58% of consumers are interested or very interested in the number of branch-based ATMs the bank has in their local area.
- 54% of consumers are interested and very interested in their bank participating in a surcharge-free ATM network.
About Report
Mercator Advisory Group’s most recent report, North American PaymentsInsights, U.S.: Data Summary Report; ATM Usage and Preferences documents consumers’ current usage metrics of ATMs in the U.S. national market. The survey of 3,000 U.S. adults (December 2020) represents a continuation of a series of consumer and business surveys conducted annually by Mercator Advisory Group since 2009.
This Data Summary Report presents the survey results for U.S. consumers’ use of ATMs, through commonly-used graphs with core demographic breakdowns, for easy incorporation in planning/analysis documents. This is just one of multiple Data Summary and Analysis Reports on the United States for program subscribers from this survey, on topics including Buy Now, Pay Later lending, bill payment, subscription buying, fraud experiences, and effects of the COVID-19 pandemic.“These survey results provide up-to-date baseline data for financial institutions and other stakeholders serving the U.S. market,” stated Amy Dunckelmann, Vice President, Research Operations at Mercator Advisory Group. “The U.S. continues as a dynamic market for the ATM industry.”
