McDelivery has caught on quite well with U.K. burger fans, as McDonald’s U.K. reports that 1 out of 10 orders originate from its delivery channel.
Uber Eats provides the delivery network and logistics, so it’s clear both companies have the capability to meet consumers’ demand for convenience and immediacy. McDonalds is now gearing up its U.S. market for delivery service.
The burger eatery partners with both Uber Eats and DoorDash in the U.S. to offer extensive geographic coverage for this new channel. We know that mobile order and pay for pick-up at QSRs has quickly gained popularity among U.S. consumers. So now it remains to be seen how appetizing delivery of burgers and fries will become for hungry U.S. customers as well.
An Eater London article, excerpted below, discusses more on the topic:
Convenience is king. International fast food giant McDonald’s has revealed that one in 10 of its orders now arrives through its delivery wing, McDelivery, facilitated by Uber Eats.
Global sales were a reported £4.2 billion in the three months to September this year.
950 of 1,250 McDonald’s stores in the U.K. offer a delivery service, an innovation that first arrived in the summer of 2017. This Is Money reports that on one day — September 18 — McDonald’s received more than 124,000 orders for delivery.
Paul Pomroy, McDonald’s U.K. boss said: “Convenience has been, and is, key to driving our growth — being where our customers want, when they want.” The company also introduced a new format of restaurant in London in May: a takeaway-only branch on Fleet Street, and the first time the 63-year-old brand had launched a new format since it introduced drive thrus in the 1980s.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group
