More popular than Mickey? Not quite, but Disney Parks time-saving mobile app is finding many fans among families looking for more time to take in all the fun. As the following Kingdom Insider reports, a focus panel comes back with highly favorable results.
If you ask the Disney Parks Moms Panelists how they feel about mobile food and beverage ordering at select guest service locations at Walt Disney World Resort, chances are they will quickly reply, “it’s a game changer,” and panelist Missy could not agree more!
“Mobile ordering is great for anyone, but for families with kiddos, it’s a HUGE help. Gone are the days of having hungry kids wait in line and change their mind a million times about what they want. Now we can place our order on our own time and with just a simple click of the “I’m here” button, our food is ready in just moments,” she explains. “Mobile ordering makes dining at some locations at the Walt Disney World Resort easy peasy!”
The mobile order service is offered via the My Disney Experience app at more than 20 quick-service locations throughout the four theme parks and Disney Springs area. With a few taps of the screen, guests can easily browse menus in advance and order ahead from wherever they happen to be. Upon their arrival at the restaurant location, they tap, “I’m here,” in the app and head to a designated pick-up window – enabling them to skip the line
It’s no surprise that mobile order-and-pay apps are a big hit at theme parks. Consumers are increasingly looking for convenience and immediacy. QSRs and fast casual cafes have been among the most successful verticals at delivering this solution. Now other segments such as entertainment and stadium venues are discovering that mobile order-and-pay apps can eliminate the need to stand in another line.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group
