As the October liability shift for the EMV migration nears, industry observers continue to debate the value of EMV as a fraud management technology:
“The secure card technology, which is meant to thwart counterfeiting at the point of sale, does not provide a similar boost to security in other channels such as e-commerce and mobile. It’s widely expected that fraudsters will shift their attention to the Web rather than give up their efforts entirely.
Because of this, IHL argues that retailers’ effort and costs associated with EMV will eclipse any overall decline in fraud they see.”
It is this uncertainty that will constrain U.S. merchants’ adoption of EMV-compliant POS terminals to approximately 25% by the end of 2015 as projected by Mercator Advisory Group.
Overview by Alex Johnson, Sr. Analyst, Credit Advisory Service at Mercator Advisory Group
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