In 2015, the value of mobile and online physical, virtualised and digital goods sales in Europe passed the €500 billion mark for the first time, reaching €570 billion. Overwhelmingly, the momentum for growth comes from the mobile (smartphone and tablet) sphere with these devices becoming primary mechanisms for the access, payment and (for digital goods) delivery of services.
Increasingly, transactional activity is migrating from in-store to online, while entertainment services, in particular, are transitioning from physical to digital; sales of CDs and DVDs are in decline as music and video are progressively delivered as downloads or streams.
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