PaymentsJournal
No Result
View All Result
SIGN UP
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
PaymentsJournal
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
No Result
View All Result
PaymentsJournal
No Result
View All Result

Gen Z Prefers to Shop In-Store

By Josh Einis
February 17, 2023
in Analysts Coverage, Credit, Debit, E-commerce, Merchant
0
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Amazon

While e-commerce is certainly incorporated in Gen Z’s overall shopping habits, this generation prefers the in-store experience.

In a recent report, “Gen Z is Reaching Adulthood and Merchant Service Providers Need a Plan,” Daniel Keyes, Senior Research Analyst of Merchant Service at Javelin Strategy & Research, examines the shopping preferences of Gen Z, and the steps merchants can take to build on the relationships they have with this group.

“Our customer preference data shows that right now Gen Z would prefer to buy items in-store if they’re available both online and in-store,” said Keyes. “[On the other hand], millennials are very committed to e-commerce—they had a unique experience of e-commerce growing up, with it being cool, new, and exciting.”

Gen Z, on the other hand, may not have the same connection with e-commerce that the older cohort does. That’s not to say that Gen Z is disinterested in e-commerce, but rather, they’re not currently accelerating growth in e-commerce as many may have expected.  

“That could change as they get older, but it’s not the case at the moment,” said Keyes.

E-commerce is still growing and won’t hit its equilibrium for some time. And Keyes cautions against overreading the survey data. “Maybe as Gen Zers become adults, and need greater convenience, they’ll love e-commerce even more,” he said. “And also this is preference data, not usage data. So, it reflects less about Gen Z shopping patterns and more about a desire for in-person shopping options.”

By and large, this group holds a lot of spending power. And at the end of the day, Gen Z consumers are looking for convenience. Therefore, it’s critical that merchants make sure they’re able to create a seamless shopping experience—and that their payments operations are readily available to handle any transaction—whether it’s in-store or online.

Check out our recent report “Gen Z is Reaching Adulthood and Merchant Service Providers Need a Plan” to learn more about Gen Z’s current payment preferences and how they may evolve as this group grows older. Our research also touches on the key strategies merchant service providers should employ to help their merchants succeed with Gen Z now and in the decades to come.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Tags: Gen ZIn-store ShoppingMillennialsShopping Habits

    Get the Latest News and Insights Delivered Daily

    Subscribe to the PaymentsJournal Newsletter for exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    Banking-as-a-service BaaS

    Remodeling Main Street: How Community Banks Can Leverage the Banking-as-a-Service Paradigm

    June 12, 2025
    How Employee Performance Enhances the Customer Experience

    Three Strategies to Maximize Loyalty in the AI-Driven World 

    June 11, 2025
    PFM tools

    How FIs Are Cutting Through Subscription Clutter with PFM Tools

    June 10, 2025
    child identity theft

    Stranger Danger: Protecting Your Children from Identity Theft

    June 9, 2025
    agentic commerce

    The Agentic Advent: How the Next Iteration of AI is Shaping Commerce

    June 6, 2025
    payments hub, digital banking

    All in One: How a Payments Hub Eliminates the Pain Points

    June 5, 2025
    Vertical SaaS

    From Underdogs to Industry Leaders: How Vertical SaaS Powers Mid-Sized Firms

    June 4, 2025
    credit card surcharging

    A Perfectly Understandable Bad Idea: Why Merchants Should Reconsider Surcharging

    June 3, 2025

    Linkedin-in X-twitter
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter

    ©2024 PaymentsJournal.com |  Terms of Use | Privacy Policy

    • Commercial Payments
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    No Result
    View All Result