Small businesses using GoDaddy’s e-commerce platform will have a new payment processing solution. Leveraging its December 2020 acquisition of payment platform, Poynt, GoDaddy will now have a home-grown payments option for over 20 million businesses that sell on its platform.
GoDaddy has been partnering with other payment processors to handle online sales transactions. Future plans include in-store payments enablement to accommodate the increasingly multi-channel shopper.
The following excerpt from a Finextra article reports more on the topic:
GoDaddy Inc. announced the launch of GoDaddy Payments, a new payments solution that enables GoDaddy Websites + Marketing and Managed WordPress WooCommerce customers to handle all of their commerce transactions directly through GoDaddy.
GoDaddy Payments is built using the technology and teams acquired from Poynt in December 2020. This payments feature complements its suite of website commerce and online marketing tools. GoDaddy Payments provides a fast and secure way for GoDaddy’s ecommerce customers to get paid. The setup process is simple and quick, enabling customers to begin using GoDaddy Payments for processing their customers’ transactions in minutes. Payments are processed securely and efficiently, with funds deposited into users’ bank accounts the very next business day.
“GoDaddy is hyper focused on empowering our customers to sell everywhere with a single solution in a seamlessly intuitive experience,” said GoDaddy President of Commerce Osama Bedier. “GoDaddy Payments represents a major step towards centralizing every tool and service a business needs to successfully sell online. Customer feedback has been overwhelmingly positive, and we look forward to accelerating our efforts.”
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group