PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Google, MasterCard, and Citi Go NFC

Mercator Advisory Group by Mercator Advisory Group
March 29, 2011
in Analysts Coverage
0

Chatbot.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

It’s been a busy week and it’s only Monday. Besides the news regarding an NFC project with MasterCard, Google, VeriFone, and Citi, there’s been the announcement of Serve by AMEX, its answer to PayPal, and the announcement by Apple that no iPhone 5 is due in June. But first to the Google story.

A Wall Street Journal article that broke the news confirms an effort by Google to work with MasterCard, Citi, and VeriFone to bring NFC payments and mobile commerce to the point of sale. Google brings its mobile operating system Android and handset manufacturer partners who are expected to include NFC chipsets in their smartphone devices later this year. It also brings a massive advertising capability and a mobile advertising network. MasterCard brings both brand and a global network of acceptance points. MasterCard-branded Citi card credentials will be on the handsets and VeriFone contactless readers, among others, will accept the transactions.

Google’s making noises that it doesn’t care about the payment transaction itself, leaving the value of that to its payments industry partners. There may be truth in that, too. As the world’s largest advertising provider, Google’s interest is the activity around the payment, the commerce which includes advertising, marketing, coupons, and other incentives. Google plans to be rewarded when its customer, the merchant, makes a sale through Google’s commerce support.

The Google team will go up against Isis, the mobile commerce joint venture between AT&T, Verizon Wireless, T-Mobile, and Discover. And it should prove to be formidable competition. Google search brings an overwhelmingly rich set of tools and content to the merchant and consumer with remarkable possibilities. Tap the smartphone on an NFC tag next to a display of archery equipment and get the specs on the latest gear, the manufacturer incentives, and perhaps a high def video streamed from a YouTube site.

Click here to read more.

Read the Wall Street Journal article here.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    digital payments

    Navigating the Future: Top Digital Payment Trends to Watch

    March 31, 2023
    scams

    As Scams Become Omnipresent, New Tools Can Help FIs Fight Back

    March 30, 2023
    item clearing

    As Check Volumes Decrease, Financial Institutions Need to Consider Alternative Clearing Options

    March 29, 2023
    payments friction

    Too Much Payments Friction Can Lead to Customer Chafing

    March 28, 2023
    online fraud

    Understanding the Cost of Online Fraud and How to Prevent It

    March 27, 2023
    live shopping, ebay

    Q&A: eBay Exec on Live Shopping and the Future of Payments

    March 24, 2023
    AI and Biometrics in Regulatory Compliance in Finance

    The Importance of AI and Biometrics in Regulatory Compliance in Finance

    March 23, 2023
    Everyone Benefits from the Real-Time Payment Networks  

    Everyone Benefits from the Real-Time Payment Networks  

    March 22, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result