PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Google Takes Loyalty and Gift Cards Out of Its Wallet

Mercator Advisory Group by Mercator Advisory Group
August 9, 2013
in Analysts Coverage
0

Woman shopping using the purse pulls out a credit card closeup

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Google has sent an e-mail to its wallet users that it will stop supporting NFC use for loyalty and gift cards in its mobile wallet. This move follows shortly on an announcement by American Express that it is eliminating daily deal offers from its Serve mobile wallet:

On August 21, 2013, we are ending the current NFC redemption of gift and loyalty cards added to Google Wallet,” states a Google email sent Thursday to Wallet users. “If you’ve already redeemed your gift cards, you don’t have to do anything. If you have a balance remaining and you’d like to spend it using the tap and pay functionality, you must do so by August 21st. If you still have the physical gift cards, they will continue to work even after August 21st. Please note that this does not impact NFC credit and debit card payments, and you’ll still be able to tap your phone to make purchases.

You can read more of the e-mail at Fierce Mobile Content.

As the technology site Engadget notes:

Loyalty program linking is something Google has been showing off since Wallet was first detailed, so it’s curious to see the service suddenly being limited like this. When we asked for clarification, a company spokesperson replied that there wasn’t much more they could share. Page and Co. said its working on a solution though, and will have details to talk about “soon.”

Google Wallet also once offered a prepaid card to go along with its mobile application and later ended that.

It appears that mobile wallet providers are still looking for the right mix of products and services to draw in customers and encourage retailers to accept mobile payments. Loyalty and offers seems to be falling by the wayside, but Serve’s recent connect with the Isis wallet shows that interest in NFC payments remains high. Clearly we have a ways to go before people start leaving the house without their wallets before leaving without their phones.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    eCommerce On Social Media, social commerce

    The Rise of Social Commerce and Social Payments

    February 3, 2023
    Electroneum AnyTask; ETN Crypto, sales enablement

    Ethical Financial Selling: The Role of Compliance Technology and Sales Enablement

    February 2, 2023
    direct deposit

    Nacha Launches Campaign to Reach Millennials on the Benefits of Direct Deposit

    February 1, 2023
    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    January 31, 2023
    credit card tumbling

    How to Detect, and Prevent, Credit Card Tumbling

    January 30, 2023
    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    January 27, 2023
    faster payments

    Faster Payments Are Set to Revolutionize Modern Digital Payments

    January 26, 2023
    How AI can Help Manage Payments Risk in 2023

    How AI can Help Manage Payments Risk in 2023

    January 25, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Equinix report - Dojo Delivers Fast, Reliable and Secure Card Payments to Businesses on Platform Equinix