Rolling out integrated capability to conduct mobile payment for goods and services continued its march forward with the announcement of Android Pay coming to the United Kingdom on Wednesday. The ability to park payment credentials in a mobile device and to transact business through Near Field Communication (NFC) protocol remains relatively novel for many of us.
The move is a major step forward for the fledgling digital wallet in its battle with rival Apple Pay, which has a big head start with availability in the UK, Canada, Australia, and China.
Mercator Advisory Group recognizes the rollout of mobile payment capability for Android in the U.K. is a significant step in making mobile payment technology more ubiquitous for users, especially as device refresh cycles advance for owners, bringing mobile payment technology enabled devices to wider swathes of the public. It remains to be seen how expanded access to the technology will impact the consumer adoption rate of mobile payments in the countries where Android Pay is supported.
Overview by Joseph Walent, Senior Analyst, Emerging Technology Advisory Service at Mercator Advisory Group
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