High’s, a Mid-Atlantic retailer with 49 stores, and ZipLine, a market leader in private label debit and loyalty, today announced the launch of ZipLine’s loyalty and payment platform at all High’s locations. With a strong history of innovation dating back to 1928, High’s will offer its customers the convenience of mobile debit payment and personalized rewards.
High’s has launched High’s Rewards and Carroll Pay, its private label payment program. Its loyalty offering includes surprise & delight offers, various clubs and fuel savings.
“A growing segment of our customers prefer debit payment and expect immediate rewards,” said Noah Sanders, Sr. Analytics and Implementation Manager at High’s. “With ZipLine’s single platform for payment and loyalty, we’re providing the convenience and incentives that our customers expect. We’re excited to put our brand front and center with every customer purchase and continue to grow market share.”
High’s leveraged ZipLine’s Consumer Engagement team for employee training and marketing launch support. Working closely with High’s marketing team, ZipLine developed POP messaging and participated in the design and production of launch materials. ZipLine provided on-site support as well, meeting with HQ staff and all store managers to educate and build excitement for the launch, provide enrollment training, and share program guides for use at all store counters.
“We’re excited to play a key role in High’s growth plans by providing payment-powered loyalty,” said Kristen Bailey, ZipLine’s CMO. “High’s is a standout retailer that continually embraces new technologies that improve their customers’ experience.”
In 1928, the High’s brand was born—an ice-cream store chain grew rapidly throughout the Mid-Atlantic States. At one time there were more than 500 locations, making High’s the largest ice-cream store chain in the world. In 2012, Carroll Independent Fuel Company acquired High’s and began to build off of the strong heritage that everyone knows and loves. Today, High’s is a chain of 49 convenience stores run by a team of 500 talented individuals.
Their passion to run well operated stores serves as the foundation for their commitment to delight customers. Their goal is to provide customers the products that they want in a clean, friendly and inviting atmosphere.
ZipLine helps merchants build consumer loyalty and market share with custom debit payment, rewards, and gift card programs. With a single platform for personalized rewards and branded debit payment, ZipLine’s clients strengthen their consumer relationships while saving on interchange fees. ZipLine’s clients include top brands like Circle K, Speedway, Irving, Big Y, Lord + Taylor, Saks Fifth Avenue, and Chico’s. The company has locations in Portland, Maine, and Deerfield Beach, Florida.