HSBC’s announcement of Zing, a cross-border transfer app that will launch shortly in the UK, shows one of the world’s largest banks wielding its muscles once again. HSBC becomes the first major legacy bank to compete in the steep-trajectory consumer cross-border space.
Zing will be available to UK consumers through Apple’s App Store and Alphabet’s Google Play, and is eventually expected to roll out to other countries. It is specifically designed for users who do not have an HSBC account.
Zing is licensed as an e-money institution by the UK’s Financial Conduct Authority. Therefore, Zing funds are not considered bank deposits and are not insured by the Financial Services Compensation Scheme, the UK’s version of the Federal Deposit Insurance Corp.
Making Payments Global
For users of the service, the primary question around Zing is how it might make their lives easier. “For consumers, Zing would offer an additional cross-border payment option for remittances and retail purchases,” said Elisa Tavilla, Director of Debit Payments at Javelin Strategy & Research. “Although P2P mobile payment apps are common in many global markets, most only support domestic payments. Super apps, such as AliPay+ and other mobile wallets, are also making it easier for tourists and local businesses to transact in foreign currencies.”
There’s also the larger issue of what this means—not just for HSBC, but for all banks considering entry into this space. Zing puts HSBC in competition with fintechs like Revolut and Wise, in a market that banks have heretofore conceded to so-called super apps. Zing follows on the heels of the HSBC Global Wallet, which was announced in May 2021. HSBC’s Global Money, introduced in 2020, offers existing customers a fee-free currency service.
“This poses another interesting twist in the race for market leadership in cross-border services,” said Albert Bodine, Director of Commercial and Enterprise Payments at Javelin Strategy & Research. “Correspondent banking is protecting its turf, but fintechs are nipping at their heels. Banks are sprouting up their own fintech divisions to remain relevant—and the card schemes are claiming that they already do this, they’ve done it for a long time, and they do it better than anyone.”
