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ICICI Bank, American Express Launch Prepaid Travel Card

By Mercator Advisory Group
November 3, 2010
in Analysts Coverage
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Amex has made a prepaid foray into India through a new relationship with ICICI Bank to issue a Travel Card. “The new card is aimed at the customer segment of discerning travelers who have frequent travel schedules for both business and leisure.” A benefit to cardholders includes access to “to 13,000 offers from over 10,000 merchants participating in American Express Selects program across more than 75 countries.”

The new card is aimed at the fast-expanding customer segment of discerning travelers who have frequent travel schedules for both business and leisure, a press release issued in Mumbai stated.

Read full article:

http://economictimes.indiatimes.com/articleshow/6808540.cms

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