Prepaid distribution company InComm has expanded its relationship with Target Australia to expand from selling prepaid cards online to operating physical card malls stores.
With this expansion, the partnership will also include implementation of InComm’s POSA (point-of-sale-activated) technology that allows retailers to activate prepaid cards at the point of sale with a reduced risk of theft and shrinkage. Using this POSA technology, card issuers also have the valuable opportunity to leverage card design in marketing the cards.
Having cards in third-party retail stores can give issuers a powerful channel for distribution and keeping their brand at the top of customers’ minds. The expansion also will give InComm more opportunity to apply the expertise it has developed operating U.S. card malls in Australia.
Overview by Ben Jackson, Director, Prepaid Advisory Service at Mercator Advisory Group
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