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Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – Top 10 General Purpose Reloadable Prepaid Debit Cards in the U.S. Chosen by GPR Cardholders in 2018
- Merchant-Funded Incentives: Take advantage of merchant-funded coupons & offerings
- Drive Usage at POS Encourage POS digital coupons for immediate redemption
- Budgeting Capabilities: Offer high-yield savings & budgeting capabilities for money management
- Mobile Communications: Use mobile to text, email, or to trigger transactions
- Location Based Engagement: Allow cardholders to receive immediate offers by location
- Personalized Targeting: Use lifecycle email marketing of personalized offers based on cardholder needs
About this report
A new research report titled Top 10 General Purpose Reloadable Prepaid Debit Cards in the U.S. Chosen by GPR Cardholders in 2018, has been released by Mercator Advisory Group which provides a deep dive into the features, functionality, and pricing of each of the Top 10 cards. This report will be especially useful to program managers and prepaid card issuers as a means of evaluating their programs against their competitors’ programs. GPR cards will receive increased scrutiny regarding their fees and disclosures when pending prepaid card regulation by the Consumer Financial Protection Bureau takes effect April 1, 2019.
“Providers of GPR prepaid debit cards should be evaluating their programs on a regular basis to be sure the program’s offerings is competitive and attracting the type of GPR cardholder that is beneficial to their portfolio,” comments C. Sue Brown, Director of Mercator Advisory Group’s Prepaid Advisory Service and author of the report. “What was considered new and innovative from a feature/functionality perspective five years ago is now an expected minimum basic offering on most cards. A few new trends in features/functionality as well as pricing have emerged, so program managers need to be make sure their portfolios align with them.”
