Ingenico Group (Euronext: FR0000125346 – ING), the global leader in seamless payments, has integrated with OroCommerce offering personalized checkout experiences to B2B retailers for speedier and more convenient online shopping. OroCommerce is the B2B digital commerce platform from Oro Inc. providing a wide range of open source commerce applications to thousands of online businesses. With convenience being critical to unlocking customer loyalty, the integration between OroCommerce and Ingenico brings benefits to ecommerce that boost conversions and grow sales. Through the integration, businesses can firmly place themselves at the forefront of their industries by offering custom-tailored payment experiences without sacrificing security.
Business buyers want convenient ordering and payment experiences just as shoppers do. According to the Global B2B Payment Trends report, a negative customer experience will impact B2B sales in much the same way it would for a consumer:
- Over 57% of B2B buyers did not complete their purchase because their checkout process took too long.
- 48% of buyers have not completed their purchase due to their preferred payment method not being available.
- More than 98% of B2B buyers agree it is important to have the same purchasing experiences across all channels and 41% of buyers are frustrated by inefficient websites, portals, and checkout forms.
Ingenico ePayments’ global payment platform extension for OroCommerce enables its sellers to improve their payments experience by accepting online payments from customers in the OroCommerce storefront and manage all transactions in the OroCommerce back office. The integration allows Ingenico ePayments’ merchants to fast-track online shopping with personalized checkout experiences and the payment methods of their choice. Ingenico ePayments’ integration allows sellers to set up custom payment rules and payment methods. B2B customers can choose from Ingenico’s payment methods – SEPA Direct Debit, ACH, Mastercard, Visa or American Express amongst others – and its “Tokenization” option allows buyers to save payment credentials as tokens for future use.
“We are always looking for new ways to grow and improve our ecosystem,” said Motti Danino, Chief Operations Officer, Oro Inc. “Our integration with Ingenico ePayments gives us a means of going to market and improving the B2B online shopping experience. In B2B eCommerce, buyer experience is vital and a seamless payment process is an important component Ingenico’s platform has been critical in enabling us to offer personalization and choice to our customers and that is core to our business.”
“Being able to offer a quality customer experience is as strong a competitive differentiator as you can find in ecommerce these days,” said Andrew Monroe, General Manager, North America, Ingenico ePayments. “By creating personalized checkout experiences, custom payment rules, and more, we’re able to offer a flexible integration that can provide more value to an ecommerce company like Oro. Through this integration, Oro’s customers will be able to thrive in the B2B digital commerce space and not worry about playing catch-up with their B2C counterparts.”