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iPhone Users Show the Most Interest in Mobile Payments

Mercator Advisory Group by Mercator Advisory Group
August 23, 2011
in Analysts Coverage
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Contactless Has A Lot of Hype. Is It Warranted? - PaymentsJournal

Contactless Has A Lot of Hype. Is It Warranted?

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According to a UK study, iPhone owners show the most interest in having the ability to pay for goods and services using their mobile devices. In addition, they also proved to be the most willing to use their phones for other banking activities.

Of those surveyed, 21 percent would pay bills through a mobile device; 25 percent would transfer funds; 36 percent would check their bank account balances; 17 percent would pay other people for goods and services…and 13 percent would make contactless payments (via near field communication, or NFC, for example).

Users of Apple iPhones showed much higher interest in all areas, however. Almost half – at 46 percent — indicated they would pay bills using their devices; 62 percent would transfer funds; 69 percent would check account balances; 45 percent would make payments to other people; and 31 percent would make contactless payments.

Other smartphone users, including those who use BlackBerry or Android, are more interested in mobile banking than the average British adult, but they are not quite as interested as iPhone users. Part of the reason for this seems to come from the tendency of younger adults to choose iPhones over other smartphones, as the same study showed that, among all age groups, adults between the ages of 18 and 24 responded most favorably to mobile banking services.

Apple has yet to announce whether or not NFC capability will be included in the next-generation iPhone.

Read full article: http://gigaom.com/apple/iphone-owner…bile-payments/

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